How to Make an Infographic for LinkedIn (That Gets Engagement)

A LinkedIn infographic works when it delivers one credible, useful insight in a clean, professional style — sized to claim space in the feed. LinkedIn's audience rewards substance over flash, so the win is a specific takeaway they can act on, not decoration. Here's how to make one that earns saves and shares.

Size and format

• Portrait (4:5, 1080×1350) claims the most vertical feed space.
• Square (1:1, 1080×1080) is a safe, clean alternative.
• For a carousel/document post, use several 4:5 pages, one idea each.

What makes it perform on LinkedIn

• One credible insight, ideally with a number or a specific claim.
• A professional, restrained style — this isn't the place for neon.
• High contrast so it's legible on a phone.
• A hook caption that opens with the takeaway, not "Excited to share…".

Step by step

1. Lead with one insight your audience can use.
2. Choose 4:5 or 1:1 for the feed.
3. Pick a corporate, high-contrast style.
4. Generate, then refine wording and emphasis.
5. Write a hook caption that repeats the core point.

One thing that doubles engagement

Specificity. "We cut onboarding time 38% by removing three steps" outperforms "tips to improve onboarding." Put the specific number in the graphic and repeat it in your caption.